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#ForAgents

Winter is your secret weapon: Preparing for a strong spring market

1 July 2026

For many real estate agents, winter can feel like a slower period. Open homes may be quieter, listings can take longer to come to market, and buyer activity often softens compared to the busy spring season. But while winter may bring a temporary slowdown, it also presents a valuable opportunity. It’s a time to plan, prepare, and position your business for a strong second half of the year.

Graphic featuring a testimonia from Emily Hawkes, Head of Partnerships and Integrations Reapit, about her experience with RealtyAssistGraphic featuring a testimonial from Avi Khan, CEO of AKG Ray White, about his experience with RealtyAssistGraphic featuring a testimonial from Esbjorn Thorstensson, General Manager at Realtyassist.

Use the quiet(er) time to get ahead

Don't wait for spring to arrive before you start preparing. Winter is the ideal time to review your pipeline, reconnect with prospective vendors, and identify properties that could benefit from some strategic improvements before hitting the market.

Whether it's refreshing a property's presentation, updating marketing materials, or helping vendors understand how to enhance their sale price, the work done now can have a significant impact on future results.

Vendors are planning too

Many homeowners spend winter considering their next move. They're researching the market, speaking with agents, and deciding whether to list in spring.

This creates an opportunity for agents to have meaningful conversations about preparation and presentation. Small improvements such as painting, flooring, landscaping, styling, or touch-ups can help a property stand out and attract stronger buyer interest when it launches.

The challenge is that many vendors want to make improvements but don't always have immediate access to the funds required.

Helping vendors prepare with VPA+ loans

That's where RealtyAssist’s VPA+ loans (additional funds) can help. Subject to approval. Fees, Charges, Terms and Conditions apply.

VPA+ loans give eligible vendors access to funds for property preparation expenses such as painting, flooring, styling, landscaping, cleaning, minor repairs/touch-ups and other improvements designed to elevate a property's presentation before sale.

Rather than delaying important work or compromising on presentation, vendors can invest in getting their property market-ready and focus on achieving the best possible outcome.

For agents, VPA+ loans can help facilitate conversations around property preparation and provide vendors with additional options when planning their campaign.

Start the conversation now

Winter isn't just a quieter season - it's a planning season.

The conversations you have today could become the listings, campaigns and successful sales of tomorrow. By helping vendors prepare early and explore solutions that may improve presentation and sale outcomes, you can enter the spring market with momentum already on your side.

If you'd like to learn more about how VPA+ loans can support your vendors' property preparation plans, the RealtyAssist team is here to help.

👉 Enquire here

👉 Visit our website to learn more

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